Big Data: From Virtual to Reality – Ivo explains how to find actionable insight and unlock opportunities in big data

Over recent years the amount of data collected and stored by businesses has grown exponentially. Whether it be sales data, loyalty card data, financial data or online booking data there is certainly no shortage of information out there. This raises the question of what to do with it all? Theoretically, the huge amount of data now available should allow companies to generate fresh analysis…